MEDIA

Legurme Attracted Great Attention at Anuga 2021

Anuga Fair, one of the most important international meeting points of the food industry, is held every two years in Cologne, Germany. The fair, which was held between October 9 and October 13, 2021 this year, is the heart of the food and beverage industry. Legurme participated Anuga 2021, with its additive-free, preservative-free product family and the stand attracted great interest.

 Anuga 2021, one of the most important international organizations of the food and beverage industry, was held in Cologne, Germany between October 9 – 13 October 2021. This year, the fair hosted giant companies of the food and beverage industry from all over the world. Many events and congresses organized within the scope of Anuga Fair are closely followed by industry professionals.

Aiming to promote the values ​​Turkey has, Yayla Agro took part in Anuga 2021 with the products of Legurme, the ambassador of culture and flavor in the world market. Yayla was given a participation certificate from Istanbul Chamber of Commerce at the fair.

While offering the Turkish taste to consumers in many countries of the world with the Legurme brand, Yayla Agro also contributes to the promotion of our country with the historical and cultural richness of Turkey in its packagings. Legurme’s wide range of classic legumes, gourmet delicacies and ready to eat products are consumed with pleasure in 29 countries around the world, especially in Europe.

Turkish cuisine, prepared with the highest quality materials in Yayla’s modern production facilities, where hygiene and food safety are indispensable, and put in special BPA-free packages, take their places on the market shelves around the world under the Legurme brand. In addition to its health benefits, the positive effects of strengthening the immune system are frequently mentioned by experts in the series which consists of various kinds of rice, soup, pasta and compote.

YAYLA AGRO DREW GREAT ATTENTION AT WORLDFOOD ISTANBUL

Yayla Agro, the innovative company of the Turkish food industry, which offers its rich product range to all over the world, attracted great attention from many local and foreign participants who visited the International Food Products and Technologies Fair -WorldFood Istanbul.

The 29th WorldFood Istanbul Fair was held at TÜYAP Fair and Congress Center between September 9th and 12th. Yayla Agro, which constantly heads towards new routes with new tastes, took its place in this important with its stand where it exhibited many options, and was one of the most striking stands of the fair.

Bringing healthy alternatives to changing dietary habits with its innovative products, Yayla won the appreciation of the participants of the WorldFood Istanbul Fair with its Ready to Eat series, which includes home-made flavors without additives and preservatives, as well as classic legumes. Yayla Agro offers delicious meals that make healthy eating very easy in a busy life with its Ready to Eat category, a first in Turkey, in BPA-free special packages.

GREAT INTEREST IN YAYLA DURING LOCAL CHAINS MEET-UP CONFERENCE

The 12th Local Chains Meet-up Conference 2021, organized by the Turkish Retailers Federation, brought together the local chain market representatives of organized food retail and the leading manufacturers and suppliers of the industry. Continuing to grow with its wide range of products for the pulses industry, Yayla Agro took its place in the Local Chains Meet-up Conference, which is an important organization where the future predictions of the sector, which makes great contributions to the Turkish economy and employment, are shared. Yayla Agro, participating in this important event as a link in the retail industry value chain, exhibited its products, and met with business partners and retail industry representatives from all over Turkey.

Aiming to introduce its products to consumers in every corner of Turkey, Yayla Agro was satisfied with the event, which was very productive in terms of sectoral cooperation channels and strengthening the dialogues. Yayla Agro, which constantly renews itself by developing products suitable for the changing life and nutritional habits of consumers as a result of the studies carried out at the Yayla R&D Center, displayed both Ready to Eat category which offers practicality in kitchen with its easy use and its boiled series at the fair.

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